Google is constantly making changes to its algorithm. While this can be a frustrating part of the process, it does mean that Google is continually working on its platform to make it better and more accessible for users to find what they are looking for.<\/p>\n\n\n\n
This latest change has been dubbed the “Page Experience Update<\/a>” by Google, but don’t let that fool you into thinking that this isn’t going to affect SEO overall. In fact, it could potentially have a significant impact on your business if you aren’t taking steps in advance to prepare yourself for these types of updates.<\/p>\n\n\n\n What is precisely changing with this update?<\/em><\/strong><\/p>\n\n\n\n Google already uses some aspects of user experience to rank websites, including safe browsing, mobile-friendliness, HTTPS security, and intrusive interstitial guidelines. However, as part of the June 2021 update, Google has introduced three new metrics to assess the page experience for websites.<\/p>\n\n\n\n These metrics, known as core web vitals, are based on the Chrome User Experience Report data. Meaning these measurements are from real user experiences. You can find all the new metrics in a core web vitals report for your website.<\/p>\n\n\n\n LCP or the largest contentful paint measures loading experience. This metric measures how quickly the most important and relevant content on a web page loads. An optimal load time is less than 2.5 seconds.<\/p>\n\n\n\n Things like poor web hosting service, larges images, and too many third-party scripts can affect LCP. To prevent these issues, remove or compress these unnecessary elements. First, find a web hosting that offers optimal responsive service. Then, compress JavaScript, HTML, and CSS for the website to run smoothly and more efficiently.<\/p>\n\n\n\n Interactivity is measured by FID or first input delay. The FID measures how long it takes for your page to respond to a user’s input. The ideal FID is 100 milliseconds or less. Unfortunately, things like heavy JavaScript can cause high FID scores. To reduce FID, reduce the webpage’s reliance on JavaScript.<\/p>\n\n\n\n Visual stability is measured in CLS or cumulative layout shift. Each time a page loads, CLS measures how stable your website is. High CLS is not good at all. Factors like slow internet connection or slow computer can increase CLS on the user end. Ads, images, and embedded elements on a page with no specified dimensions can end up having high CLS. To prevent this issue:<\/p>\n\n\n\n Tools to measure and diagnose Core Web Vitals<\/em><\/strong><\/p>\n\n\n\n You can use several Google tools to measure and diagnose Core Web Vitals. This includes:<\/p>\n\n\n\n Google updates will always matter, but no matter how these changes play out, though, one thing remains true, effective SEO matters<\/a> and should always be part of digital marketing strategy. Last November 04, 2021, Google has announce on their blog that they will release a page experience update for desktop that the rollout will begin in February 2022. You can read it here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Google is constantly making changes to its algorithm. While this can be a frustrating part of the process, it does mean that Google is continually working on its platform to make it better and more accessible for users to find what they are looking for. This latest change has been dubbed the “Page Experience Update” … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":20800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[13],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/posts\/20752"}],"collection":[{"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/comments?post=20752"}],"version-history":[{"count":0,"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/posts\/20752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/media\/20800"}],"wp:attachment":[{"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/media?parent=20752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/categories?post=20752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pinoyseoservices.com\/wp-json\/wp\/v2\/tags?post=20752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How do these new metrics impact the way your website is managed?<\/em><\/strong><\/h1>\n\n\n\n