{"id":19500,"date":"2021-10-30T14:27:47","date_gmt":"2021-10-30T14:27:47","guid":{"rendered":"https:\/\/www.pinoyseoservices.com\/?p=19500"},"modified":"2022-01-09T14:43:00","modified_gmt":"2022-01-09T14:43:00","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/www.pinoyseoservices.com\/what-is-seo\/","title":{"rendered":"What Is SEO?"},"content":{"rendered":"\n

Search engine optimization, or SEO as it’s more commonly called, is a way to get your website ranked higher in the search engines<\/a>. Sounds simple enough, right?<\/p>\n\n\n\n

Well, many variables go into this process, and each one can impact your rankings. Some of these include things like page load time, backlinks from other sites, site content quality, and much more! So, what exactly goes into all of this? Let’s take a deeper look at how SEO works, so you can start getting those high rankings for your business website.<\/p>\n\n\n

SEO (Search Engine Optimization)<\/h2>\n\n\n

Search Engine Optimization, or “SEO” for short, is a very important part of any business’s digital marketing strategy. SEO helps your website rank higher in search engine results so that you can get more traffic to your site. This means more customers and ultimately more revenue for your business.<\/p>\n\n\n\n

As the name suggests, SEO is the practice of optimizing web pages to improve their visibility and position in organic search results in Google<\/a>, Bing, and other search engines.<\/p>\n\n\n\n

An effective SEO strategy is imperative for improving the quality and quantity of traffic to your website<\/a> since organic search is the most popular method of finding and accessing online content. The more visible your content is in search results, the more likely you will draw attention to your business and attract potential customers.<\/p>\n\n\n\n

Why is SEO important for marketing?<\/em><\/strong><\/h3>\n\n\n\n

In digital marketing, SEO is fundamental because people search for information about products and services trillions of times every year, with commercial intent. In addition, search engine traffic is often the primary digital traffic source for brands and complements other marketing channels. Therefore, ranking higher and being more visible in search results than your competitors can significantly impact your bottom line.<\/p>\n\n\n\n

Search results, however, have evolved to give users more direct answers and information. So, they are more likely to remain on the results page rather than redirecting them to another site. Features like rich results or knowledge panels can also increase your company’s visibility. It also gives users more information about it directly in the search results.<\/p>\n\n\n\n

As a starting point, let’s define SEO in three parts:<\/p>\n\n\n\n