If you’re a business owner, then the chances are that you’ve heard of SEO. It’s more than just an acronym for Search Engine Optimization – it’s the foundation of your website and how well it ranks on search engines like Google or Bing.
Companies often overlook the value that proper SEO can have on their site both now and in the future, but what exactly does it do? This post will show some examples of why having a good SEO strategy is so crucial for any company with a website.
Well, first off, there are some easy wins, such as improving visibility through organic searches, which will lead to more traffic coming to your site, which will generate leads and sales if done correctly.
7 Reasons Why Your Website Needs Search Engine Optimization
Search engine optimization (SEO) is an essential part of any effective marketing strategy. It’s the best way to gain exposure for your website online. To fully appreciate its importance, let’s look at a few of the reasons why you should optimize your website.
- An optimized website earns more traffic
SEO aims to improve your website’s ranking in search results. Beyond that, achieving high rankings is about attracting more traffic – ultimately turning that traffic into customers and leads.
If potential customers can’t find your website, you’ll miss sales opportunities. Search engine optimization increases your organic traffic, which in turn has the effect of increasing the number of visitors to your site each day. An increase in traffic to your site directly correlates to an increase in sales – because the more relevant prospects you see, the more likely you will be to sell to them.
- It can help you build your brand
There’s no denying it – SEO is essential to brand growth. Having a higher search engine ranking for various high-volume keywords will result in more organic (aka unpaid) traffic to your website.
With a well-optimized website, you’re more likely to gain more customers and make more sales. In addition, when people find your website through a search engine, they are more likely to share it on other social media platforms such as Facebook and Instagram.
- It helps your target audience find your site
Users are more likely to select one of the top five suggestions that a search engine indicates when searching for a service or product online. By ranking higher in search results, online visibility increases, making potential customers more likely to click over to your site and convert. Therefore, having a strong online presence will help you reach your marketing goals and enable your target audience to research and buy in a way that is convenient for them.
- It boosts your credibility and authority
If your SEO score is higher, you will appear higher in search engines such as Google and Bing. Aside from being more visible on Google, gaining trust from potential customers is a secondhand benefit of ranking higher in Google. Since users tend to trust the recommendations generated by a search engine, ranking higher for the keywords they are searching for will reassure them that your product or service is trustworthy.
- It can help you stay ahead of competitors
When you optimize your site, you’re not only trying to rank higher on search engine results pages. You’re also gaining a competitive advantage.
- It improves user experience
Optimized websites communicate what products or services are available, how to obtain them, and any questions associated with them. Search engines like Google and Bing can easily extract the information they need to relay to users when a site is built to cater to their experience. When users have difficulty navigating your site, likely, search engines do too.
- SEO doesn’t require you to pay for ad space
One of the best parts about search engine optimization is that you don’t have to pay for ad space. Traffic is generated organically. Thus, search engine traffic is free and not based on a per-click fee. Although it may take time, you should consider outsourcing the work to an SEO specialist who can help you rank higher and increase organic traffic.