SEO Silos: Building Website Architecture
Siloing a website can seem overwhelming, especially for those businesses offering several servicing or products, have several locations, or serve a myriad of industries.
Unless done correctly, search engines won’t understand your website. As a result, the search engine will have difficulty indexing your pages, and SEO authority will flow through your pages. If done correctly,
What is a Silo Architecture in SEO?
Creating great content with effective SEO and striving to achieve high rankings in the search engine is essential. However, if your website doesn’t have good architecture, neither search engine bots nor readers will be able to find all your valuable content.
In SEO, silos are the most effective way to group content by topic. It’s an effective way of grouping pages and link structures in a way that search engine loves to improve SEO.
By creating silo structures for your websites, users and search engines will easily navigate from one section to another. This will help search engines crawl, index, and rank your website better.
Why are content silos important?
Content silos, also called Content Clusters, improve your website’s information architecture and user experience. Additionally, organizing your content in this way can make it easier to build new content in a balanced way.
With each silo, your readers can dig deeper into your pages in a logical order. Readers can understand more complex information as they read or find products as they need them. At the same time, readers have many choices regarding what they read. Within each silo, they can select what they want to read without being overwhelmed by the choice.
How can silo structure boost your SEO?
It’s impossible to know completely how and why Google or any other search engine ranks a website. However, one thing is clear and constant: Website owners need to produce quality content.
Silos support your content creation efforts. Content creation is the most effective SEO strategy, according to 72% of online marketers. The structure of your site will be crucial to ensuring the success of your content marketing. Here are some ways silo structure can help with your SEO effort.
- Creating silos improves the user experience
The slightest error can lead to a flurry of visitors clicking the back button whenever someone visits your website. The content structure on your business website is one of the essential features. One of the most important features your business website should have is structured content. Customers will spend more time on your website if they know what your web page is about at a glance and how to access the information they require.
- Interlinking is easy
When you create backlinks to your website, you should ensure that the links allow users to discover content across your entire site. Using a silo structure will enable you to link top categories and posts within subcategories linked back to the home page. Interlinking your site will benefit search engine spiders because it helps them crawl your entire site. Your site will likely get ranked for specific search terms after crawling.
- Creates keyword relevance and context
When indexing a web page, search engines consider the relevance of a keyword in relation to the page content. In addition, a search engine will also consider the context of a website.
- Content not overlooked
When you link your website content properly, you’ll increase your chances of search engines seeing all of it. Linking allows search engines to find more content across your site. Interlinking best practices suggest you link within silos only. Interlinking ensures that your content is relevant and contextually relevant. Linking to other silos is best done with top-level categories.
The best way to organize your website’s content is by creating SEO silos. Even though siloing your website may be challenging to implement, it will help with search engine crawling, indexing, and ranking your website.