Whether you’re a business or a website owner, it’s essential to know the key performance indicators (KPIs) for Search Engine Optimization. Not only will this help ensure your organic search strategy is successful, but it can also help you better understand how your website is performing overall. Without tracking KPIs, you won’t be able to tell if your business is succeeding or not.
In the world of SEO, there are a few different KPIs that you should track. One of the most important is organic traffic. By tracking your organic traffic, you’ll be able to see how well your SEO strategy is working and make changes as needed. In this post, we’ll look at the importance of KPIs for SEO and identify some essential ones to track. So, if you’re looking to improve your website’s search engine ranking, read on!
What are KPIs for SEO?
SEO KPIs are used to evaluate performance against your goals and know whether your current strategies are effective. You can drive organic traffic to your site by tracking the right metrics and knowing which metric matters.
SEO KPIs to track
- Organic traffic
Your organic search results KPI lets you know how many visitors come to your site from organic search results. As one of the most critical metrics, its growth indicates that the main SEO objective was hit: increasing the number of people visiting your website.
You can easily track daily searches on your site traffic using Google Analytics.
- Organic conversion rate
A conversion rate indicates the percentage of website visitors who made a purchase. Calculating conversion rate is as simple as dividing the number of conversions by visitors. This KPI measures how well your campaigns and landing pages perform.
- Backlink profile
A backlink profile is a collection of all the links that point to your website. Link sources include links from social media platforms, authoritative sites, nofollow links, and more. Link building is important for SEO because it helps boost credibility.
Getting link authority will enable Google and users to see your site trustworthy. A backlink from an external, reputable site will drive more referred traffic to your site
- Organic CRT
Organic click-through rate. Monitoring your CTR will enable you to determine the success of your content. However, a high CTR is not always indicative of success. Consider not only the click-through rate but also the conversions or sales. A low conversion rate could mean that you are targeting the wrong audience.
- Number of pages Google have indexed
Google must index your pages in order to include them in the SERPs. Therefore, a site with more pages indexed by Google will have a greater chance of ranking well for relevant keywords. Using Google Search Console, you can check whether or not your pages have been indexed.
Why do you need SEO KPIs?
A crucial component of any SEO campaign is measuring results, and there are many variables to consider. An effective campaign relies on a control system to ensure success. KPIs are a key control system that allows you to identify what is working and provide the SEO Specialist with an early warning system if something isn’t moving the dial as expected.
Using KPIs, you can also demonstrate success to your clients or your company’s senior management if you’re in-house. You can track SEO KPIs like keyword rankings and metrics using Ahrefs, SemRush, Majestic SEO and Moz tools.
KPIs and Your Future Marketing Campaigns
KPIs are an essential tool for measuring campaign success. You can use KPIs as a guide for future marketing campaigns. It is important to understand that SEO is not a one-size-fits-all procedure. Every business has different goals and objectives and needs different marketing campaign strategies. Consider KPIs a step towards trial and error. This means you may have to focus on other optimization factors more than others, and KPIs will help you figure out which.