Common Website Errors: How It Affects SEO
Everyone makes a mistake, even website owners.
If you’re running a business website, it’s essential to ensure that your site functions correctly and provides the best possible experience for your visitors. Unfortunately, many business owners don’t know about some of the most common website errors that can hurt their SEO efforts and ultimately lose ranking in the search engines.
Here are some common website errors and how they can affect your SEO ranking.
Error #1: Toxic backlinks
Backlinks are important to SEO. This will help you, in the long run, to rank for the targeted keywords by increasing your website’s domain and page authority.
Toxic backlinks are links that can harm the search engine rankings of your website. Toxic backlinks are the ones that:
- Nowhere relevant to your website
- Comes from a website that’s been set for linking purposes only
- Exist on every page of your website
- Comes from a website with a low domain trust score
Impact of toxic backlink
- You will be penalized, and your rank will fall, reducing the chances of people finding your content. The worst-case scenario is being deleted from search engine results entirely.
- Algorithmic filters may affect your website, and your site might lose traffic tremendously.
Fixing toxic backlinks
- Ask the website’s webmaster where the backlink comes from and ask them to remove it.
- Identify the backlink page linked to; if it’s of low quality, simply remove it.
- If the penalty has been activated manually, request a review even if the link is valid.
- Manually remove it using Google’s disavow tool.
Error #2: Broken links
Broken links are web pages that users can’t access for many reasons. When Google Bots index a webpage, they will visit these links. When they land on broken links, you can’t rank high on the SERP until you fix the issue.
Fixing broken links
To fix a broken link, you must first find the broken link. You can use tools like Ahrefs or Semrush to do this. Once you’ve located all the broken links, it’s time to take action.
- Remove all broken links if you think they’re pretty old.
- Replace broken links with live ones.
- Reach out to the linking site.
- 301 redirects the broken internal link to the live one.
Error #3: Website load speed
Page speed does affect SEO. It’s a direct ranking factor, and it’s a known fact. Poor website loading speed is caused by:
- Too many Ads
- Excessive HTTP request
- Bad hosting
- Unoptimized images
Fixing page speed issue
- Choose a performance-oriented hosting service
- Reduce the number of redirects
- Compress and optimize all images on the website
- Keep everything updated and remove unnecessary plugins
- Activate the browser caching feature
Error #4: Duplicate page content
Having duplicate content on your site can compete with one another, causing search engines to return only one of the pages and not all. This results in poor search engine rankings. Reasons why your website may generate duplicate content include:
- Different URLs for the same page
- Writing nearly identical content while targeting the same keyword
- You have two versions of the site, www.site.com, and site.com
Fixing duplicate content issue
- Rel=canonical instructs search engines to treat this page as a copy of the URL specified
- Duplicate content can be removed with 301 redirects
- Leverage the code <meta name=”robots” content=”noindex,follow”>
Error #5: Expiring domain names
The search engines prefer to display results of websites that have been around for a long time. Therefore, the fact that you have registered your domain name for several years attests to your commitment to your content, business, and site.
Fixing expiring domain name issue
- Review your domain registration and renew it annually to prevent your site from being perceived as spammy.
Website errors are common for many reasons. But what you may not know is that these website errors can actually affect your search engine optimization efforts and even result in a loss of ranking over time if they go unaddressed long enough. So, before it’s too late, take some proactive steps to correct any site errors that might be affecting your SEO strategy now.