AMPs: 5 Questions Answered
AMP is Google’s new way of making mobile web pages load faster, and it’s the next big thing in SEO. Here are 5 of the most frequently asked questions about accelerated mobile pages.
Why did Google create AMP?
AMPs are open-source coding projects created by Google to help the website load faster on mobile devices. AMP works by stripping pages down to their core components to load quickly on mobile devices. This means fewer ads, fewer trackers, and other elements designed to slow page load times.
Google created this accelerated mobile page for mobile devices to provide web surfers with an accelerated search result. This gives mobile users a faster loading page and a better user experience. Also, Google wants to keep people on the mobile web.
Why are mobile pages that use AMP are accelerated?
What does AMP mean for SEO?
Although AMP can help with your SEO, it is not always essential for SEO, and its benefits are more applicable to some businesses than others. It’s not directly a search engine ranking factor, and sites that adopt AMP won’t get a massive boost in the search engine. However, it can help improve an aspect of your websites that Google considers in its algorithm, particularly with Core Web Vitals. Still, it’s not the only way to improve your site’s performance and user experience.
Key points that can help you understand AMP for your business:
- News sites and blogs widely adopt AMP with a high volume of articles or posts. However, your business may not need AMP if most of your website’s pages aren’t articles.
- If you plan to publish a high volume of articles but already use a CDN or content delivery network platform, these tools might include services like caching of files, image hosting, and lazy loading so that your text loads before your images.
- Using AMP may not be necessary if you already have a mobile-friendly version of your website or mobile optimization measures in place, such as consolidating and minifying CSS code.
What are the benefits of Google AMP to businesses with a content and SEO strategy?
Businesses with an SEO and content strategy can take advantage of several benefits from AMP, besides faster loading speeds for consumers and a better experience for customers:
- Improved traffic and ranking: AMPs are also prioritized in Google’s algorithms since page loading time is a ranking factor. For instance, when two websites are neck-and-neck, the one with faster speed wins.
- Increased website engagement: Lightweight AMP content performs well on mobile devices with less-than-stable internet connections. Also, reducing the page load time increases the chances of your visitors remaining on your site longer.
- Increased ad views: AMP’s HTML is coded in a way that makes banners and images easier to use overall. The result is a higher ad viewability rate, helping publishers increase their content’s likelihood to be monetized.
- A higher click-through rate: One of the most significant benefits of AMP is that it appears in the Google mobile SERP’s Top Stories section, which appears at the top of every search result. The AMP pages are more likely to be selected first by readers, resulting in increased click-through rates.
- Lower bounce rate: The faster your pages load, the longer your visitors stay on your site. According to a Google study, 53% of mobile website visits are abandoned after 23 seconds if a mobile site doesn’t load. Furthermore, it is possible for publishers who use AMP to increase the time spent on their pages by 2x. Having more visitors to your website can also lead to more conversions.
What type of website should use AMP?
AMP is designed to optimize news stories from the online publisher. Google search users currently see AMP pages as the primary search result for mobile search results. However, AMP is also relevant to other business types, including e-commerce companies, for which the results carousel and other components are best.
According to a study conducted by Google, AMP-powered e-commerce websites saw a 20% increase in sales compared to non-AMP pages. Additionally, the study found AMP leads to an increase of 10% in website traffic with a two times increase in time spent on the page. Popular e-commerce websites like eBay, Newegg, Snapdeal, and Eventbrite uses mobile amplifier.