Google’s focus has always been on its users. From removing keyword stuffing to making page load time a ranking factor, they have always strived for a better user experience. Core Web Vitals are yet another step forward.
Today, an essential factor for SEO is “Core Web Vitals,” but what does it mean exactly?
What are Core Web Vitals?
Google Core Web Vitals are a set of standardized metrics that helps developers gain a better understanding of how users experience a web page. Even though Core Web Vitals were designed for developers, these tools are helpful for all site owners as they break down the user’s real-world experience on a page.
Using Core Web Vitals, you can identify user experience issues in three primary areas, including:
- Page load performance
- Ease of interaction
- Visual stability of a page from a user’s perspective
These metrics provide insights into how users interact and engage with a website based on various factors. Although developers must consider “user experience” from a holistic viewpoint, these independent metrics help website owners and SEO specialists to identify and correct technical problems across their websites.
Why are Core Web Vital important?
Core Web Vitals play a huge role in your website’s development because, even if the contents of your page are good, every part of your site must be supported if you want to rank higher in search engine results.
It also places a high priority on user experience. Better user experience improves user satisfaction, increases return visits and makes users more likely to recommend your website to others. On the other hand, visitors will hesitate to return when web pages are slow, unstable, or cluttered with popups.
These are measurable SEO performance metrics that provide information about how visitors experience your website. You can use these standardized metrics to improve your website’s overall user experience by gathering specific and measurable data points. With a better user experience, they are more likely to return to your site.
Finally, Core Web Vital does more than just improve your organic ranking. It also improves how your audience experiences your website. This can result in higher engagement, higher conversion rates, and potentially other benefits.
What do they mean for SEO?
A website with a poor page experience will be severely affected by the Core Web Vitals SEO. On the other hand, a website with a good user experience won’t see much of an impact. Due to other factors that matter more, like the quality of a webpage’s content, Google still gives more weight to other search ranking factors.
To optimize your search engine results (SEO), you should create high-quality content that covers the topic thoroughly and aligns with search intent. Afterward, optimize your pages for the Core Web Vitals metrics for a more significant organic lift.
Why is it important to track these metrics?
The success of your website can be determined mainly by the number and quality of its web visitors. To make sure that you are capturing all necessary data, it is essential to track Core Web Vital metrics such as:
- Largest Contentful Paint: Measures how long it takes for different content blocks to load within the user’s current screen.
- Cumulative Layout Shift: It allows owners of a website to understand whether text, banners, and buttons are pushed around as the user reads content on a given page.
- First Input Delay: FID measures how fast a page responds to user inputs on element loading.
What does this information mean for long-term business success?
Your website’s Core Web Vitals are health indicators of the user experience on your site, which translate into a happy customer and happy Google. Therefore, when determining which sites to rank first on search results, Google considers these factors. In other words, when a potential customer searches for your site, the higher your site will appear in search results. It measures how enjoyable your website is to use and helps identify roadblocks preventing potential customers from getting to the checkout page. It’s also crucial for helping new customers find you online and rank higher than your competitors.